Welcome to EKG Website page: 2. MAIN PAGE. Please view this HOME main pg in full before others. After MAIN PAGE, please view 2 other pages by clicking on the links:
3. MARKET - South Asia-Indo China Region - a brief on EKG's Coverage (CLICK HERE)
1. HOME FRONT - Glimpse of the site and EKG Index on Schedules (CLICK HERE)
EKG Home & Heart - ABOUT US - EKG Profile & Full Info
EDITORIAL | ADVERTISING | READERSHIP | SUBSCRIPTION | ADVERTISERS | CONTACT | SEE ALL
HITS SOUTH ASIA-INDO CHINA
The emerging garment manufacturing region of "South Asia-Indo China" was badly
suffering for long for want of its own regional publication.
"EKG - Emerging Knitting & Garments" has been planned to meet that need. The need
of such a voice was felt when lots of trials and errors on the desks of policy labs in
WTO, as well as, European Union and United States, were clouding the horizon of the
developing countries like, Bangladesh, Cambodia, Nepal, etc.
Unfortunately, the export economy of such countries was more or less fully at stake,
because of 50-90% depenency on exports of textile apparels to the developed
economies. The pressure on Bangladesh, Nepal, Cambodia, Laos and Myanmar was
unbearable, since the five regional countries, with a population of some 250 million,
had no other organised export base, or employment generating facilities to absorb
the workers of the garment factories facing collapse in uneven free competition
with other major producing and exporting nations.
The smaller economies were just being kicked out of the race, as they had no command
on the trade. Nearly all of their raw materials were imported. The garment industry
developed in the region capitalising only on cheaper workers, mostly poverty driven rural women folks. EKG is committed to promote and uphold the causes of the
region's industry.
Currently, there are about 40 million workers employed in about 5,000 garment
factories of the region. Bangladesh alone employs over 2 million in more than 3,000
apparel making establishments. In fact, South Asia-Indo China garment industry as a
whole developed itself as clothier of the richer nations. A great chunk of common
wears-casual wears consumed in Europe and North America are exported from this
region at substantially cheaper prices. The vast majority of the workers in the region
earn less than US$50 per head per month (10-12 hours a day for 6 days a week).
Anyway, the order of the world trade, could not yet hurt the industry. The
Western
economy is still favouring cheaper imports from South Asia-Indo China.
The factories are
running as usual, and among them emerges the most potential
knitwear manufacturing
sector. Every month several new knitwear factories are
coming up, or old ones are
getting expanded. Industry people observe that the
future development in the
Bangladesh-Nepal-Cambodia-Laos-Myanmar clothing
industry cluster will be based
mostly on knitwears.
The huge opportunities in using diverse knitting technologies have been
drastically
reducing import of raw materials, and, more profitably, increasing
the value addition to
the knit apparels, resulting in rapid expansion of the
knitting industry and knitwear
manufacturing in the region. EKG has been planned
to be a partner of the development.
We have great pleasure to invite the industry people, including the buyers of
their
products and suppliers of rawmaterials, machineries, etc, to the knitwear
factories, to
help EKG develop up to the industry's requirement. In addition to
its own editorial
material, EKG is going to publish your supplied news on new
products and product
update, for free and for no obligation. The products can be
new knitwears or new
machines to manufacture knitwears.
The deadline for submission of advertising material for the first issue, January 2006,
will expire three weeks earlier, than the usual, on November 7, 2005, while the
manufacturers supplied news for the issue should reach the editor two months earlier,
by September 7.
For more information, also on subscription, advertisement and advertorial
(advertisement, containing your own editorial/news), please send e-mail to J.U.
Ahmed,
Editor, EKG, at:
Subscribe and Advertise
EKG is your companion
EKG
Bangladesh-Nepal-Cambodia-Laos-Myanmar Cluster
KNITTING AND KNIT GARMENT INDUSTRY NEWS MONTHLY
Opens up a new horizon before you in emerging
Bangladesh-Nepal-Cambodia-Laos-Myanmar knitwear cluster.
ENSURES VALUE FOR YOUR AD MONEY.
EKG Emerging Knitting & Garments
EDITORIAL TO BOOST AD RETURN
Asia, specially, the labour intensive textile and clothing manufacturing countries of Bangladesh,
Nepal, Cambodia, Laos and Myanmar in the "South Asia-Indo China" region.
Its editorial standing recognises the regional countries' right to exploit the world market by
manufacturing garments, knit goods and other textile products to improve the quality of life, as
well as to contribute greatly to the GDP and export earnings, in the producing countries, and fulfill the consumers' freedom of buying cheap and best in the consuming-importing
countries worldwide.
In all five covering countries, over 4 million workers are employed full time in the knitting and
garment industries and other forward and backward linkage sectors. Over 3 million of the
workers are rural females, who found a new lease of life with factory job and are enjoying
empowerment in society, leaving behind a trail of devastating human miseries because of
poverty gripped social insecurity.
The cheaper female work force in South and Southeast Asian clothing industry has greatly
pushed ahead the consumption of ready-to-wears to a very comfortable level among the common consumers in the developed nations, and also helped sustaining the growth of linkage
sectors, such as, textile industries, fibre productions, development of machineries and dyes, etc, worldwide, most particularly, in the industrialised developed countries of
European Union, USA, Canada, Japan, Australia, etc.
EKG's strong editorial team covers knit and woven clothing industry developments in
Bangladesh, Nepal, Cambodia, Laos and Myanmar, and also in the competing neighbouring Asian countries, including China, India and Thailand. The editors, writers, correspondents and
contributors also report on the developments in the consuming markets, specially, in the major
importing nations of European Union, USA-Canada and Japan.
The editorial coverage includes comprehensive hard material, such as, in-depth reports, industry round up, country overview, trade review, market trend, profile, interview, buyer-seller
counterpoints, fashion and quality product development, cost-effective production and export
management, investment and labour environment, world trade negotiations, statistics on
production, consumption and trade, and use of potential technologies.
The monthly magazine also highlights new yarns, fabrics, accessories, machineries,
equipments, dyes, chemicals, and other processings, to be of interest to the knitting industries
and the garment manufacturers.
Example of independent reporting supportive to readers and advertisers both
(advertisers are under no obligation to insert or pay for anything -
usually, they hardly afford to miss a unique chance of highly supportive advertising):
(advertisers are under no obligation to insert or pay for anything -
usually, they hardly afford to miss a unique chance of highly supportive advertising):
Photo source: Shima Seiki Mfg Ltd
ADVERTISING
EKG is modest and moderate in advertising policy, as well as in editorial coverage that offers plenty of opportunities in promoting the interest of the advertisers while the magazine provides the readers with best possible information editorially on products and services to be supplied to them. Its main advertisers are manufacturers and suppliers of yarns, fabrics, accessories, machineries, equipments, dyes, chemicals, packaging materials, and others, including, shipping and air lines, overland transporters, freight forwarders, logistic operators, port facilities, financial organisations, etc.
Advertising rate is based on audited circulation of approximately 5,000 copies delivered to the knitting industries and the garment manufacturers in Bangladesh, Nepal, Cambodia, Laos and Myanmar. Copies delivered to other readers do not involve advertising tariff. EKG is firmly determined to ensure over 95% access to the targeted manufacturers in the five regional countries, to ensure highest value for money spent on advertising for audiences in those countries.
For the initial year 2006, a 50% discount is offered. The display advertising rate for the year is US$1,000 per inside colour page (the magazine's size - full area: 20cm x 27cm 8in x 10.5in / text area: 17.7cm x 24cm 7in x 9.5in - the mechanical data, width and height, are subject to change). The black-and-white rate is US$800.
Half page - colour US$600 and black-and-white US$500. Quarter page colour US$350 and black-and-white US$300.
For back page, 150% extra. Front inside, 100% extra. Back inside, 75% extra.
Major feature related advertorial:
For 1 page paid insertion, opposite page is free (for advertorial text and news type graphics only).
For example: A comprehensive (100% objective) editorial coverage on "new generation knitting
machines for Asian knitwear industry," offers chances for advertorial by the knitting machinery
manufacturers. This type of advertisement is very effective and cheaper. However, only a limited
number of pages will be available for advertorial.
Special frequency discount is offered to the regular advertisers.
Multiple insertions in single issue (2 or more full/part pages) entitle to discount.
Attractive discount is available against firm contract for 1-5 years on (current) monthly published
rates. Payment must be made (by Swift bank transfer only) within 2 months of publication.
20% special discount is offered on insertion orders accompanying payment (by Swift bank
transfer) in advance.
Furnished inserts can be accepted. Advertising agency commission: 15%. Expiry of deadline for
submission of finished artwork: FIRST DAY OF THE MONTH preceding the month of publication.
However, the deadline for the first issue, January 2006, will expire 3 weeks earlier, on
November 7, 2005.
Media kit and details on specification of page sizes, technical/mechanical data and furnished
inserts are available on email forwarded to J.U. Ahmed, Editor, at: ekg_editor@yahoo.com
Special (prepaid) rates and arrangements are available for ADVERTORIALS (containing
advertiser's own editorials/news), and also on ADVERTISEMENTS FOLLOWING FURNISHED
INFORMATION (supplied news published for free in NEW PRODUCT NEWS & PRODUCT UPDATES
section) on new products marketed, or to be launched.
It is very important to note that advertisers and advertising agencies assume liability for all
contents of advertisements and advertorials, of any forms, designs and texts, as well as for
furnished news and releases.
READERSHIP
EKG's readers are manufacturers of knit textiles and garments, specially, knitwears, chiefly in
Bangladesh, Nepal, Cambodia, Laos and Myanmar. Other Asian readers include knitting and
garment industries in the neighbouring South and South-East Asian countries, such as, India,
Pakistan and Sri Lanka, in the Sub-Continent; China, Hong Kong, South Korea and Taiwan, in
East Asia; and Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in South-East
Asia. There are a significant number of readers in the garment importing countries of Europe,
North America, North-East Asia, Middle East, Australia-New Zealand and others.
In Bangladesh-Nepal-Cambodia-Laos-Myanmar region, there are over 30,000 readers, who are
owners of about 5,000 knitting and garment factories, constituting approximately 98% of the
major clothing industries, which currently spend about US$4,000 million a year on inputs,
such as, yarns, fabrics, accessories, machineries, equipments, dyes, etc. Already, the region,
in general, and Bangladesh, in particular, is a major importer of knitting machineries, yarns,
fabrics, accessories and dyes, in league with global leaders.
Various studies show that during 2006-2011, the yearly expenses on inputs may rise to
US$8-10,000 million. A half of the spending will come from the knit fabric industries and knitwear
manufacturers. By the terminal year, the export revenue on knitting and garments is expected to
be doubled to around US$20,000 million, offering tremendous scope for consolidating a
sustainable base for continued progress in manufacturing textile products and marketing them
in the world market.
EKG welcomes its advertisers to examine the magazine's penetration into the target market to
see for themselves on the spot the result of the money spent on advertising.
EKG will keep Asian manufacturers informed about
developments in Western companies, large, medium and small,
Wal-Mart to Marks & Spencer, Balmoral to Hodgson of Scotland, on many important
European and North American retailers and competing manufacturers.
Photos: Western competitors' styles: top, Balmoral; bottom, Hodgson of Scotland.
SUBSCRIPTION
developments in Western companies, large, medium and small,
Wal-Mart to Marks & Spencer, Balmoral to Hodgson of Scotland, on many important
European and North American retailers and competing manufacturers.
Photos: Western competitors' styles: top, Balmoral; bottom, Hodgson of Scotland.
EKG can be subscribed at an introductory rate of US$20 for 12 issues in Bangladesh, Nepal,
Cambodia, Laos and Myanmar. Introductory discount is available for other countries too.
For subscribers of other South and South-East Asian countries (including, India, China,
Hong Kong, Taiwan and Korea), it is US$40, for Central Asia, Middle East and Africa, US$50.
Subscribing to EKG from Europe, North America, Japan, Australia-New Zealand and South
America, costs US$60 for 12 issues. Sponsored subscription copies can be delivered to any sponsored subscribers (minimum 5) on cheaper bulk rate. Companies with network of offices, and advertisers interested in distributing issues containing their inserts to any potential audiences, are the beneficiaries of sponsored subscription. ALL COPIES ARE AIR SPEEDED.
ADVERTISERS
EKG will be glad to furnish the list of advertisers and details of readers, including, circulation coverage in any particular area or readership segments, to any potential advertisers on
request. The listed advertisers and readers can be contacted for any comment or reference.
This will ensure transparency in effectiveness of advertising in EKG.
CONTACT
EKG
Emerging Knitting
& Garments
For any query, please email direct to the concerned section, such as, EDITORIAL,
NEW PRODUCT NEWS & PRODUCT UPDATES, ADVERTORIAL or
ADVERTISING & SUBSCRIPTION DEPTT through the Editor of EKG.
For editorial, business, or anything else, concerning
textiles, garments and knittings, please feel free
to write to EKG Editor J.U. Ahmed
on email at his email address:
ekg_editor@yahoo.com
Editorial, Advertising and Subscription Office:
Dilkusha POB 7275, Dhaka-1000, Bangladesh
Telephone: 880-2-9116361, Fax: 1-720-834-3186
Email: ekg_editor@yahoo.com
Web: http://ekgmagazine.bravehost.com
Editorial Correspondents in:
Dhaka, Katmandu, Phnom Penh, Vientiane, Yangon,
Bangkok, Colombo, Hanoi, Jakarta, Karachi, Kolkata, Shanghai,
Brussels, and New York.
Editorial Staff:
JU Ahmed
Indrani Barari
Sujata Basu
Sreyleap Ourn
Mark Sharp
Hussain Thomas
Myo Theint Tun
Advertising & Subscription Staff:
Munni Choudhury
(EKG Staff web page under
construction)
EKG
Back to the top of EKG pages:
bravenet.com